Minimum Control Measure #1: Public Education and Outreach
As part of its MS4 General Permit application, cities like Cambridge, Minn. (my hometown) are going to have to put together a Storm Water Pollution Prevention Plan (SWPPP) with 6 major components. As with all cities in the MS4 program, they're going to have to show progress toward "measurable goals" in each of the minimuim control measures in their annual report to the MPCA.
Joe's Lake Road, Cambridge, Minn. Image from the Metropolitan Design Center Image Bank © Regents of the University of Minnesota. Used with permission. All rights reserved.

The first minimum control measure is to get a Public Education and Outreach program going. It means that Cambridge will have to put together a program that educates citizens about the need to reduce stormwater discharges to the Rum River. The SWPPP will have to be pretty detailed about audiences and goals, desired changes in behavior, schedules and measures that will be used to grade educational effectiveness.

One requirement is to show what local organizations are doing in the area of stormwater education. If cities take this requirement seriously, they might find some synergy with local watershed organizations that will help reach citizens with the stormwater message. It's a thought.